yeah it's kind of creepy. at first i was worried from the teasers it looked like some kind of lame ballad but this makes me think there's a chance it might be a creepy concept like gowon's song or i hate you by ladies' codehttps://www.youtube.com/watch?v=uLjUBC4HpVQ
not sure if you ever caught ladies code while they were active cause they had a car accident where a couple of members died and they stopped activities for a long while. but i think they're still technically considered a 3rd gen group, altough they debuted in 2013 so that's a bit fuzzy.
recently i found out they were related to loona's company in some way and you can definitely tell that the team working on them was trying to make their mvs more interesting