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Roadie marketing

No.1314881 ViewReplyOriginalReport
Can we talk about marketing for a minute? I don't read Ebony or Jet but I'm willing to bet Specialized and Trek advertise in those magazines because literally every single middle aged black roadie seems to be riding those two brands and those two brands exclusively. Or whatever magazine the blacks read. To be honest I'm not exactly sure.

Meanwhile white women seem to be all over Pinarello for some reason, so that minor social media drama doesn't seem to have hurt them in any way.

What's going on here? Is this like the Subaru and lesbians thing, where they know exactly how to dog whistle to those groups so that nobody else notices the message?

Pic unrelated, all I can find on google image search is black pro team cyclists and those guys will ride whatever they're paid to ride.