A Harley motorcycle itself is not necessarily a bad thing. I've seen some fairly stock Sportsters that I wouldn't mind owning.
The issue is that these days Harley is a lifestyle company and doubled down on the whole American rebel image. Any dentist with a leather jacket can go out and think he's an absolute badass.
It's a shame, in an alternate reality Harley would've been able to put the Nova into production and would have been at the forefront of motorcycle technology in the 1980s.