An entrepreneur has built a one-metre-long stretch of motorway in north-eastern Romania to protest about his country's poor highway infrastructure.
Fed up with the sparse motorway network in his home region of Moldavia, Stefan Mandachi, a 33-year-old who owns a chain of fast-food restaurants, privately commissioned the tiny motorway at a personal cost of £3,800 (€4,400; $5,000).
The campaign lasted for weeks with the aim of causing a stir, and it came to a climax on Friday.
Romania has one of the shortest motorway networks in the European Union, with just 806km (500 miles) throughout the whole country. This despite having a land mass almost equal to that of the UK.
Sitting in the hotel he owns, just a few kilometres from the new road, Mr Mandachi explained his thinking.
"We want to unify the population, we have an ideal - to have motorways," he told the BBC.
His motorway, situated on a plot of land he owns next to a busy main road, was symbolically built in Suceava, a city in a part of the country that has no stretches of motorway at all.
Traffic on the adjacent road was almost gridlocked as several hundred supporters turned out for the so-called motorway inauguration.
A media scrum was on hand, along with ambulances and fire engines, while a small plane flew overhead with a banner demanding motorways.
"I feel that we are united," shouted Mr Mandachi above a din of honking horns. "I've never lived through a moment of such solidarity amongst all Romanians."
Crowds whooped and cheered as he cut the ribbon to open what people have come to call a "motorway monument".
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The entrepreneur ran an aggressive campaign called "Romania wants Motorways" and asked fellow citizens to protest with him by stopping work for 15 minutes on Friday as he opened his stretch of road.
The campaign has led to serious discussions across the country.