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Gillette Is Feeling the Financial Burn Thanks to Their “Toxic Masculinity” Ad

No.387938 ViewReplyOriginalReport
https://www.redstate.com/brandon_morse/2019/04/25/gillette-feeling-burn-thanks-toxic-masculinity-ad/

Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised.

Before the Super Bowl, Gillette released an ad that insulted men with social justice/feminist based narratives about toxic masculinity. Even things such as wanting to talk to a pretty girl or boys wrestling in the yard were considered negative things that needed to be dealt with. Gillette finished the commercial by indicating that “some men” don’t do this and that we should all be like these “some.”

Needless to say, it didn’t go over well. Gillette received a well-deserved societal spanking for its sexism.

Now the numbers have come out, and Gillette seems to be the weakest link in P&G’s chain according to Market Watch:

> That raises the question of whether Gillette’s financial results are suffering because of its toxic-masculinity misfire. On Tuesday, Procter & Gamble (PG) beat earnings and revenue forecasts, but the stock fell 3% on a day the S&P 500 closed at a new high.

> The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines. Margins disappointed. The upside earnings surprise came from non-operating items, like a tax-rate change.