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70% of Canadian Millennials Say Plants Are the New Meat

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Canadian Millennials and Generation-Zers believe vegan meat is here to stay.

According to a new poll by Angus Reid, 95 percent of Canadians are familiar with plant-based meat products. However, it’s the younger generations — aged between 18 and 34 — that really believe in the power of plants.

Thirty-nine percent of Canadians have tried plant-based meat and 45 percent believe it is a fad, says Angus Reid. When the attitudes of young people are evaluated on their own, 70 percent believe the movement isn’t going anywhere. Considerably more young people have actually tried plant-based meat products; 58 percent said they had and 48 percent said they intend to do so in the future.

The poll also found that out of all Canadians who eat meat, 22 percent said they would like to reduce their intake. Between the ages of 18 and 34, this percentage rises to 39 percent. “There appears to be a considerable generational divide,” says Angus Reid.