Haven't you ever eaten wild fruit? Wild strawberries taste infinitely better.
That said, once when eating wild fruit in the mountains I was approached by Alpine hikers (regional folk, in which they traditionally eat the stuff) to sterilize it first. On the other hand my Alpine native dad, who was a boy scout and in the army and everything, never sterilized the wild fruit we ate.
Yes raw meat is potentially much more dangerous than fruit. It's just the nearest cultural comparison I can draw, besides beef tartare, for which they also came up with ways of sterilizing the raw beef.
Ok fine these Chinese are just backwoods and dumb. Within a generation they'd learn that wild raw meat is diseased. And btw traditional Chinese philosophy says that all food must be cooked, so these Chinese are also unorthodox. I imagine the government will move to re-educate the region and the population will support it.