Well, not all of us want to look like shit you know. I am Norwegian, used to cold temps and much wind. I still mostly wear a heavy wool double breasted coat in winter, warm cashmere scarves and heavy wool trousers, mostly wool flannell. It works very well. I also opt for good layering. On my hands I wear sturdy, but classic deerskin gloves, with merino or cashmere fodder. As underwear I wear thin merino long Johns and ribbed cashmere socks. If I go hiking in the mountains and in the Woods I wear more technical stuff like most of you do, but I try to colour coordinate, and am not a fan of colourful technical clothes. No contrast zippers for me, thanks. An old knitted Norwegian woolsweater and some classical but practical technical trousers do the job, ofc with layers under. As boots they have to be without much colour aswell, a leather plus mesh gtx inforced mid high pair of boots are a great. Winter? An sturdy classical parkas with real fur, plus thin but effective soft wool scarves. There is no reason to look shit when being /out/. I oly use green Hilleberg tents, but sand coloured is fine aswell. Same goes for sleeping bag, backpack and I only use wooden utensils.