I certainly see what you mean, but I do feel that this sort of project is a big departure from my normal and sellable "eye candy" shots. It's important to branch out and I trying to create something more personal to me, then eventually I hope that connection can spread to the viewer as well.
Currently this series is far too new to give it labels. I strongly believe that sometimes you just need to create while ideas are forming, if you spend a ton of time planning what the message will be it's possible that you'll never get to the creation stage. That said, it's a careful balance as there's no point to just taking a ton of photos with no meaning.
As it stands now, this started off as a bit of a nostalgia thing. I can't believe the pace at which my local landscape is changing. It's one of the fastest growing regions in the country, which makes this type of photography far different than doing something similar in the American rust belt where things are stagnant and sad. Here there is a sense of urgency, I really never know when a building that has stood for a century will be torn down - it happens all the time. Change is part of the human progress, but it will be interesting to compare these images to what it will look like in 20 years. Local character will vanish as modern strip malls and cloned houses that look just like the rest of America pop up.