This, it's not the photography being good or bad it's the subject matter. I live in Montana and this fake outdoorsy shit bugs me. Nobody from here wears pretty leather hiking boots made in Tanzania. They aren't functional. There is a narrow band of fashionable and even folksy attire that will keep you alive, and historically has done so for those in the past who were the original market, but I'm sure the folks who wore it back in the day would've killed for some damn gore-tex.
I wish I had taken pictures last time I flew out of the Bozeman airport. Looked like a big powwow of fjallraven, blundstone, Patagonia, Eddie Bauer and just a hint of thrift shop, in line to complain that they couldn't get a Subaru as a rental car.