They do watch some streamers and have friends who play, but I don't think that's the main reason why they play. The game is obviously very fun and addicting to them.
Their Toys were never really that specific, just the usual mix of random stuff from various "genres".
Starting to get a bit off topic, but basically I've noticed a difference in how they play vs how I did growing up.
I was super interested in stuff like legos, transformers, power rangers, Naruto, and generally anything that featured robots.
But one constant was that there was usually a lot of emphasis on storytelling in the way I and my friends played.
Like we would build stuff out of legos and create super elaborate worlds and storylines.
I don't see that kind of play in kids today.
Even something like minecraft which is a really popular creative game doesn't have that storytelling aspect, it's just an experience.
However despite my observations I also notice that toy companies are still consistently putting out waves of these toys from story-drive franchises.
So I was wondering if the adult market was a huge factor in that.