Hiro's biggest fucking mistake is buying this site expecting to make money.
moot said for years that the site at best breaks even. And this was before all the fucking waves and waves of attention and new blood big happenings like gamergate, the fappening, and the 2016 elections. The latter especially, pulling in waves and waves of traffic to specific boards that still hasn't stopped to this day.
And despite all this new traffic, there's no bigger revenue stream due to the nature of what is actually pulling all these new people. Nothing an advertiser would want to touch with a 10-foot, no 10-mile pole. In addition to even driving away old, longtime advertisers like J-list, among others.
This is a futile attempt. Even with a separate URL, It's still associated with the place. It's incredibly, incredibly naive, of Hiro to think that the problem is simply only the red boards, rather than the rep of the site as a whole.
I'm baffled by the fact that he's stupid enough to think that this is gonna work, much less actually try it.