I feel like SmartJoy should just add an English language version for menus and dialogue for KR or JP instead of releasing a new global server. It wouldn't be that hard to translate for them and they wouldn't have to deal with the PlayStore and their no fun policies for a global server tardegeted to the west. Best thing is they would get the bucks from those players that want a global version. >>214381>>214385>>214387>>214394
The main problem with LO is that it's a fairly unknown gacha. Azur Lane came at the right time to ride the shipgirl hype train Kancolle created, doing what KC couldn't do, (expand to the west) and that's how they got big. Last Origin on the hand, has no hypetrain to ride, only lewds. Not mention LO is heavily inspired in another declining gacha, Girls Frontline. If you add events in LO not being that that different between one another, and taking some time to arrive you get a stagnant game, where the only thing to look forward are bioriods and skins.
The best thing SJ could do IMO is embrace the lewdness as their selling point, look for investors willing to invest in IP, be it by making more events, improving the UI or adding new features for bioriods, search for popular R-18 artists willing to work for Last Origin and make the game known with marketing. Turning the game into a nukige could also work.