Items are already a shitfest since they need to keep forcing in all the Arceus plates, Rotom appliances, mega stones, z crystals, etc
Every gen just adds more clutter and you can't cut any of it without hurting someone's favourite Pokemon.
It's turning into YuGiOh where they kept adding new BIGGER shit constantly until nobody can keep track of wtf is going on.
It really is a shame that everything in this series has to be tied to marketing or they won't bother. Its success is its biggest downfall.
The anime exists to sell the games which exist to sell toys which exist to keep you interested in the anime/games.
Lucario is forced into everything because people like him but people like him because he's forced into everything.
The whole franchise is just ads for ads for ads.