Masuda isn't a real pokemon fan.
he's just a furry who took direction of the series to push his furry agenda.
his first game Ruby/Saphire introduced the first digimon furry, Blaziken, which then became a standard for starters ever since.
His favorite starters in Gen 7 and 8 are respectively Incineroar and Cinderace because they are his fursonas.
He's also a huge fan of Lucario and Eevee