This. No one here know show retail works- you, as the consumer, aren't "giving a company money" when you buy a toy(or anything in stock). No, the store buys the stock from the company- that company already has the money. Those goods then become the physical personal property of said retailer, which must sell them to you to not only recoup what they spent wholesale but also to make money with the retail markup.
Even when stores end up with walls of unsold Pops(which happens due to the flood of licenses, many of which NO ONE WANTED! No one asked for the goddamn Golden Girls!) Funko already got their money. True they might lose revenue in the future when Pop buyers don't buy future stock but so far it seems these resellers aren't taking a hint and just buying more anyway.
Funko also has Dorbz(which are a novelty that 95% of licenses don't mesh with), Rock Candy(which are so close to actual normal action figures they feel a bit wasted, as the heads are too big to be normal but too small to be SD), Vynl(Jay Ward ripoff which, again, no one really asked for and the licenses don't mesh), Mystery Minis(meh- give me Doom, not Doom 4, assholes!), Disney Afternoon(a line which gets no announcements until 1 week before they hit retail and are ruined thanks to smiling same faces mandated by Disney), MOTU clones(which have soft sculpts an don't even blend with vintage MOTU as a result) and... it seems their 6" detailed figures have vanished, not that they didn't waste licenses by stopping after 1-2 characters. Sure sure, end Skyrim on the main character and a generic armor, don't make Sheogorath or anyone else people wanted to buy!
I get the impression they sell more due to hoarding mentality than a decent product. Look, Pops would be acceptable at $4 each retail, but this $10-$13 shit I see is why they linger. They ain't worth that and everyone knows it. Only the idiots who never open them and then drop $10 on a clear plastic box to stick their boxed Pop into care.