No. Anno owned everything Evangelion when he left Gainax. But he let them "manage" the license for him while he worked on the new movie series. Then Gainax fucked him by not paying his cut, then splitting into weird companies and selling Eva assets to god knows who. Anno had to go to court and he won. Besides his depression this is why 4th film took so long to make. Now Gainax is run by people Anno trusts.
But none of this really mattered for merchandise, figures for TV era. Bandai made NXEDGE, Koto made kits during all this. The reason we don't get them much is simply because Rebuild sells because it was the ongoing version. >>9310124>There hasn't been a hint of anything but rebuild since the SPEC
No, as mentioned above. >>9310178
said, and also only Japan matters, and I don't think that did anything in terms of new audience there. Movies generates far more attention. Like there aren't any American toys for Eva AFAIK, nothing significant anyways. Nobody cares, at least toy wise, about a weird mecha show with biblical tones that's a commentary on genres loved by otakus. Mecha in general if it isn't 80's nostalgia.